How Digital Innovations Aid Businesses during Pandemic?

It’s been a while since various business operations were remodeled due to the ongoing pandemic. With digital innovations, businesses were able to mitigate the effect of COVID-19 and were able to provide their products and services.

Companies were forced to adapt and pivot to a more sustainable digital environment not only because of the rapid technological change but also with the current situation. Majority of the enterprises invested in cloud services and integrated apps for business continuity.

Cloud

As cited in the article of CIO.com, 21% of IT leaders assessed that cloud is a disruptor to business this 2021. Implementation of cloud services has been intensified since employees are recommended to work remotely.

“Legacy on-premise software companies, after years of being battered by born-in-the-cloud SaaS companies, are fighting back with newer and shinier cloud software that is mostly through acquisitions. These companies are offering incentives to IT organizations to migrate to the cloud, and it’s likely that we will see this trend intensifying in 2021,” Mani Sundaram, CIO and executive vice president of Global Services at Akamai stated.

At present, various organizations shift to work-at-home opportunities relying on cloud-based collaboration platforms.

Drones

Apart from the cloud, drones were able to mitigate the spread of COVID-19 in India. Drones were used to deliver medical supplies and even to monitor the crowd.

In terms of business, the agriculture sector continues to reapthe advantages brought by drones. The recent drones available in the market do not only fly for surveillance but to monitor and capture data that are not visible to the human eye. The use of drone in agriculture is cost-efficient especially in applying fertilizer, monitoring health status, and forecasting production.

AI

Another digital innovation that contributes in helping businesses during the pandemic is the use of artificial intelligence (AI). AI has been known before the pandemic. But the use of it has been intensified during the lockdown.

AI was commonly used for customer support during the pandemic since face-to-face contact is highly prohibited. To ensure that businesses can maintain their relationship with their customers, AI provides consistent quality assistance amidst the pandemic.

Big Data and Data Analytics

Respectively, COVID-19 does not hinder businesses to offer new products and services. With the help of big data, business leaders can capture more meaningful insights for more opportunities and business growth.

“Leveraging big data analytic methods has helped to transform the way we think about sustainability and [environmental, social, and governance] issues, just as it has transformed the way we think about business generally,” CTO of Datamaran Jerome Basdevant stated.

E-commerce

Further, small businesses were able to survive their operations amidst the constrained manpower. E-commerce became rampant in helping businesses to deliver their products and services during the lockdowns.

Most businesses invested to create digital marketplaces, optimizing the opportunity that consumers prefer online shopping. Companies that were able to establish digital marketplaces before the pandemic has gained the benefit of online purchasing.

Today’s situation has been an avenue for businesses to cope up with the fast-changing digital technology. Digital innovations are key for businesses to optimize business growth and address various organizational challenges.

With the adaptation of digital technologies, employees are being empowered to become more creative. Hence, business processes are deemed to improve which can result to deliver time-bound targets.

Most importantly, digital innovations have significantly aid businesses to mitigate the effects of COVID-19 and contribute to the economic growth. The present situation made companies pivot and make decisions quickly while facing certainties.